DigitalPR With Celestine Achi: Maximise and Monetize your time on Social Media

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Maximise and Monetize your time on Social Media

Tuesday, September 24, 2013


Social media has being said to be all about relationship building, right? Possibly from a self confessed social media expert. Well, the truth is that it’s not wrong,  and the fact is that it is a little misleading.

If you have been trying to personally develop social media for your business, you may have surely noticed that relationship building is horribly time-consuming; with a lot of input for a less than exciting tangible ROI – sound familiar? Just as you wouldn’t be happy if your salesperson spent a week wining and dining a client to bring in a NGN100,000 sale, then any sensible business person has to look beyond the relationship building aspect and calculate the real financial returns for their business.

This is not a climate where many of us can forget that time really is money. Let’s get this clear – social media platforms are free, but the time spent on them comes at a cost.It makes a huge amount of business sense to streamline and rationalise how you manage social media. With the plethora of tools available now to limit the time you spend on the social enterprise and maximise same, there’s no excuse to be ‘tweeting’ or ‘liking’ away your days to get a valid and valuable social media profile. One of such wonderful digital tool that saves you time and money is our social media management suite. Like so many things in business, it starts with a plan. Turn off Twitter, shutdown Facebook and close Pinterest and take that time to think about what you are going to speak about, and most importantly why. I mean, your content, your goals, your strategy. More about that ‘why’ in our upcoming digital media seminar.

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