DigitalPR With Celestine Achi: November 2014

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5 CRITIAL SKILLSET FOR THE DIGITAL JOURNALIST OF TOMORROW

Posted on Saturday, November 8, 2014 No comments

Saturday, November 8, 2014

The digital journalist needs a new skillset and a new mind-set to become digitally savvy with the ability to think digitally

With the growing popularity of the broadband, media houses no longer have to wait for the evening broadcast or tomorrow's edition to report the news. Broadband has also empowered citizen journalism in breaking stories on different platforms, and the news cycle has become 24-7. Journalists need to change, as well if they must take their rightful position in a word netizens are set to take over.

The future journalists need to have the ability to think digitally. Find below the 5 critical skillset for the digital journalist of tomorrow:

The Digital Journalist MUST be A Multimedia Storyteller:The journalist that will be relevant tomorrow must be able to use the right digital skills and tools for the right story at the right time with high-end digital skillset and mindset; knowing how to use words, visuals, audio, video, interactive graphics and slideshows. He must also be able to do stories in many formats, but specialist in one.

The Digital Journalist MUST be A Community Builder:The digital savvy journalist must learn to facilitate interactive conversation and be a community manager that is able connect audiences.

The Digital Journalist WORKS Collaboratively:Knows how to harness the work of a range of people around him/her - colleagues in the newsroom; experts in the field; trusted citizen journalists; segments of the audience, and more. He doesn't try to start every story from scratch - can work collaboratively with existing material and concentrate, when necessary, on advancing the story.


The Digital Journalist MUST be Social Media Savvy:News will be gathered via the socialisation of news and with Social Media growing increasingly pervasive and prominent due to its ability to dramatically raise faster awareness about an event, a divide now exists between the awareness of the event and its report by a journalist. Becoming social media savvy and using the social enterprise to listen and not only broadcast becomes very important for the journalist who must find new story ideas, trends and sources, connect with audience(s), bring attention and traffic and help them create, craft and enhance their personal brand

The Digital Journalist MUST be a Curator and Blogger:The journalist should make a conscious effort in developing a personal voice and becoming an authority in his beat. He is a curator of Web content, a participant in the link economy who Knows value of speed and SEO and builds a community

The Digital Journalist MUST be a Mobile Superstar:Preparing for a mostly-mobile audience is becoming a huge part of the journalism business now. The world is rapidly moving towards a ubiquitous connectivity that will further change how and where people consume media. The days of desktop superiority are over. As news content moves from desktop to mobile devices and the expectations of real-time information increases, audiences are beginning to seek news visualizations for their on-the-go, fast-paced lives, viewing them on a variety of devices in a variety of contexts.  You have to know how your readers are consuming news on their devices to best produce news on yours.

What that allows you to do is be prepared to capture an important moment – you can’t fumble in breaking news situations, and everyone from reporters to editors should know how to use their devices

MEDIA CONVERGENCE AND JOURNALISM IN NIGERIA

Posted on Thursday, November 6, 2014 1 comment

Thursday, November 6, 2014


Director-general of the National Information Technology Development Agency (NITDA), Mr Peter Jack
Journalism tomorrow will be centered on mobility and a 360-degree approach to news. All media will be one. This is the essence of media convergence.
Over the course of the past decade, the digitization and socialization of the news production, transmission and circukation process has posed a major challenge to the journalism profession and have brought about radical changes for media businesses, journalists, and citizens at large.

With Social Media and online journalism growing increasingly pervasive and prominent due to its ability to dramatically raise faster awareness about an event, a divide now exists between the awareness of the event and its report by a journalist. This unprecedented growth has provided a multiple platform for story-telling and for distributing journalistic content.

While the journalists of today operate in an ever faster-paced industry, and netiizens have access to a cornucopia of sources of news and information, the journalist of the future now need a new media skillset and a new media mindset to become digitally savvy with the ability to THINK digitally in order to be relevant.

It was in the light of this development that the National Information Technology Development Agency (NITDA), further revealed the agency’s commitment to enhance the capacity of reporters for a more comprehensive reportage of the information technology sector, when they engaged the services of Mena Communications Limited to train the Nigerian Journalist in a 3 day media workshop with the theme ‘challenges of reporting information communication technology in a digital age’.

Celestine Achi delivering a lecture on the online tools for the Journalist of tomorrow

I had the great privilege of being invited as a speaker in four of the sessions of an impactful and landmark workshop for the Nigerian journalists, which held in Abuja from November 04 to 06, 2014. The worskshop, sponsored by the NationalInformation Technology Development Agency (NITDA), turned out to be one of the best continuing education programmes for journalists that has ever been organised by any Government Agency in Nigeria.


One big trend of the journalism of tomorrow is centered on the end of labeling different types of media and separating them. The journalist of tomorrow can no longer afford to write only for the newspaper as the audience now consumes a variety of media – sometimes at the same time. The journalist should be able to communicate the story in various media forms to the audience. Journalism tomorrow will be centered on mobility and a 360-degree approach to news. All media will be one. This is the essence of media convergence.

The newsroom of the future is one that truly embodies the nature of the news being produced: it is open, discoursive and fully integrated. Media convergence will be seen in the newsroom: TV studios, printing press, radio/podcast booths, computers, tablets & post-production graphics & videos will combine into one newsroom. The newsroom will produce the same message in different forms for different audiences that consume news at different times.

By 2021-2031, the paper will transform into a rollable e-Sheet like a rubber placemat, full-colour & charged by sunlight & ambient light. It will only need low power & can be connected to wireless connection ports. It will be virtually indestructible and can be washed or dropped without destroying the paper. This will be the “paper” we will use daily for all sorts of things, including reading the newspaper from.


This however makes some observers to conclude that the end has come for newspaper, radio and television. It also indicated that journalists with multiple skills stand the chance of coping with the new realities.

Digitization has been one of the main drivers behind the changing nature of journalism as it affected news values, professional ethics, workflows, working conditions and newsroom management. On the positive side, it tremendously improved access to information and dissemination channels, but at the same time it has unleashed a spate of unethical practices, the most worrying being plagiarism and lack of verification.
 Director-General of  NITDA, Mr Peter Jack and  the participants

We must all commend this noble and timely initiative by the National Information Technology Development Agency (NITDA) and their commitment to ensuring that more internal capacity building training workshop in the agency for reporters who desire such in the future will be implemented.
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