DigitalPR With Celestine Achi: MEDIA CONVERGENCE AND JOURNALISM IN NIGERIA

Responsive Ad Slot

Image and video hosting by TinyPic
Latest

Verses From Edith

Banking

Technology

Broadband

Sponsored

MEDIA CONVERGENCE AND JOURNALISM IN NIGERIA

Thursday, November 6, 2014


Director-general of the National Information Technology Development Agency (NITDA), Mr Peter Jack
Journalism tomorrow will be centered on mobility and a 360-degree approach to news. All media will be one. This is the essence of media convergence.
Over the course of the past decade, the digitization and socialization of the news production, transmission and circukation process has posed a major challenge to the journalism profession and have brought about radical changes for media businesses, journalists, and citizens at large.

With Social Media and online journalism growing increasingly pervasive and prominent due to its ability to dramatically raise faster awareness about an event, a divide now exists between the awareness of the event and its report by a journalist. This unprecedented growth has provided a multiple platform for story-telling and for distributing journalistic content.

While the journalists of today operate in an ever faster-paced industry, and netiizens have access to a cornucopia of sources of news and information, the journalist of the future now need a new media skillset and a new media mindset to become digitally savvy with the ability to THINK digitally in order to be relevant.

It was in the light of this development that the National Information Technology Development Agency (NITDA), further revealed the agency’s commitment to enhance the capacity of reporters for a more comprehensive reportage of the information technology sector, when they engaged the services of Mena Communications Limited to train the Nigerian Journalist in a 3 day media workshop with the theme ‘challenges of reporting information communication technology in a digital age’.

Celestine Achi delivering a lecture on the online tools for the Journalist of tomorrow

I had the great privilege of being invited as a speaker in four of the sessions of an impactful and landmark workshop for the Nigerian journalists, which held in Abuja from November 04 to 06, 2014. The worskshop, sponsored by the NationalInformation Technology Development Agency (NITDA), turned out to be one of the best continuing education programmes for journalists that has ever been organised by any Government Agency in Nigeria.


One big trend of the journalism of tomorrow is centered on the end of labeling different types of media and separating them. The journalist of tomorrow can no longer afford to write only for the newspaper as the audience now consumes a variety of media – sometimes at the same time. The journalist should be able to communicate the story in various media forms to the audience. Journalism tomorrow will be centered on mobility and a 360-degree approach to news. All media will be one. This is the essence of media convergence.

The newsroom of the future is one that truly embodies the nature of the news being produced: it is open, discoursive and fully integrated. Media convergence will be seen in the newsroom: TV studios, printing press, radio/podcast booths, computers, tablets & post-production graphics & videos will combine into one newsroom. The newsroom will produce the same message in different forms for different audiences that consume news at different times.

By 2021-2031, the paper will transform into a rollable e-Sheet like a rubber placemat, full-colour & charged by sunlight & ambient light. It will only need low power & can be connected to wireless connection ports. It will be virtually indestructible and can be washed or dropped without destroying the paper. This will be the “paper” we will use daily for all sorts of things, including reading the newspaper from.


This however makes some observers to conclude that the end has come for newspaper, radio and television. It also indicated that journalists with multiple skills stand the chance of coping with the new realities.

Digitization has been one of the main drivers behind the changing nature of journalism as it affected news values, professional ethics, workflows, working conditions and newsroom management. On the positive side, it tremendously improved access to information and dissemination channels, but at the same time it has unleashed a spate of unethical practices, the most worrying being plagiarism and lack of verification.
 Director-General of  NITDA, Mr Peter Jack and  the participants

We must all commend this noble and timely initiative by the National Information Technology Development Agency (NITDA) and their commitment to ensuring that more internal capacity building training workshop in the agency for reporters who desire such in the future will be implemented.

1 comment

  1. Journalist must welcome the new age of online journalism to be able to compete globally.Social media platform like twitter has really change the way information is been disseminated.By tweeting and Re-Tweeting information go viral withing the twinkle of an eye. An example is the hashtag #BringBackOurGirls campaign in Nigeria.World leaders responded to the tweet-------by lekan babarinde

    ReplyDelete

Don't Miss