DigitalPR With Celestine Achi: PRCAN, Cihan Group Set for Digital PR Workshop

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PRCAN, Cihan Group Set for Digital PR Workshop

Thursday, July 30, 2015






Press Release

July 30, 2015
PRCAN, Cihan Group Set for Digital PR Workshop

A three-day seminar tagged, “Digital PR and Social Media Communications Master Class”, organised by a leading digital marketing consulting firm, Cihan Group in collaboration with the Public Relations Consultants Association of Nigeria (PRCAN), will hold in September this year at the highbrow Protea Hotel, Ikoyi, Lagos.

In a joint statement by the partners, the intensive programme will run from September 9 to September 11, 2015.

The Founder and Chief Executive Officer of Cihan Group, Mr. Celestine Achi, said the workshop, which is the first-of-its-kind in Nigeria in the social media era, will focus intensively on a set of competencies. He said: “The capacity building initiative is designed to develop practical and enduring expertise covering the full range of concepts, skills and platforms required to unlock the power of the digital media to support individual’s reputational goals.”

According to Achi, who is a new media expert, workshop participants would learn to create Digital PR strategy, engage social enterprise, provoke multimedia buzz, utilise digital PR tools, optimise online space for search and excel in digital crisis communications.

The modules are carefully planned and designed for communications, public relations and marketing professionals whose roles include engagements with stakeholders through online social media, while learning is pitched at a level to help individuals develop strategic approaches and sophisticated techniques.




To facilitate hands-on learning, each participant is expected to come with a wi-fi enabled laptop or tablet. In the course of the workshop, participants will cover the core skills and concepts of strategic Digital PR and Social Media Communications.

At the end of the training programme, participants are expected to go home with Digital PR certificates from PRCAN, free access to Cihan Digital Marketing tools, a social media strategy plan to integrate into each sponsoring firm’s marketing mix and one-month post certification digital PR support.

PRCAN president, Mr John Ehiguese said the professional group endorsed the workshop in line with its commitment to the deepening of knowledge of its members and public relations professionals on the client side. “In this digital age, it is imperative to continuously update the skills of those charged with the responsibility of managing communication with diverse stakeholder groups,” Ehiguese stated.

With assurance to deliver quality training during the three-day event, Achi who is also the Chief Digital Marketing Strategist of Cihan Group, is leading a team of experts in their own rights to the workshop. They include Mr. O. C. Vince, an award winning author, facilitator, public speaker, a certified trainer with no less than 15 years corporate experience and achievements in three continents.

On the team also are: Messrs Chuddy Oduenyi and Muyiwa Akintunde. A part-time lecturer at the Pan Atlantic University, Lagos, Oduenyi is Managing Director of Compact Communications, a leading PR consulting firm. He was Head of Marketing, Dunlop Nigeria Plc and Director, Corporate Communications at Industrial and General Insurance (IGI) Plc. Akintunde, a PR trainer and CEO of Leap Communications, is the Vice President of PRCAN.

Also in the faculty are Mrs. Lilian Nwobu, a blogger, social activist and founder of gistpost.com and lilianwobu.com; and Ikem Okuhu, a PR and communications expert, currently the Director, Reliks Media Limited and Founder of Brandish Online.

The workshop is expected to reposition current thinking in digital PR and social media communications in Nigeria.The workshop is expected to reposition current thinking in digital PR and social media communications in Nigeria.


Jaiye Opayemi Celestine Achi
Publicity Secretary, PRCAN Chief Executive Officer, CIHAN Group
jaiye.opayemi@prcan.ng celestine@cihangroup,net

Online Registeration: www.digitalprmasterclass.com

#digitalprmasterclass

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