DigitalPR With Celestine Achi: Digital Sensibility, Sendible & Visible Intelligence: The Impact of Media Convergence to PR & ROI

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Digital Sensibility, Sendible & Visible Intelligence: The Impact of Media Convergence to PR & ROI

Sunday, August 16, 2015



Today, the convergence of the media presents an often bewildering array of choices and opportunities for today’s professionals. How does the communication professional, the marketing professional, the PR professional, the new media journalist, the media professional and the communicator of today leverage on the benefits of the media convergence to scale media monitoring without the right digital tools for managing analytics, metrics and the ROI of any given communication
Change is one certain feature of the digital age and the biggest paradigm shift is the convergence of digital media and analytical tools. Digital media has evolved astoundingly over the past few years as much as the audience communication model.

Digital has also disrupted traditional models and businesses and brands are now able more than ever to reach a wider target groups in new and meaningful ways. Brands can now target their prospects, engage them in their own turf; monitor mentions of brand, react to negative sentiment on the social web, grow their business with powerful lead generation tools & Social CRM, while measuring the impact of communication and marketing efforts with in-depth analytics using tools like Sendible,

Today, ensuring the convergence of traditional and digital pr in communication programs and initiatives is now a necessity. Deploying this media convergence and using the right digital tool as a veritable means of engaging stakeholders and prospects has become the model of successful communication for today.

It has often been said that content is king while there is still a battle on weather amplification or visual content is the queen. The media convergence of today has been a combination of the Paid, Owned, Earned and now shared media and irrespective of who the king and queen is, having an in-depth insight of your target groups has become an essential component if brands must add value to the target groups and the most digitally sensible tool to use is Sendible.

The most amazing aspect of an insightful tool like Sendible is that it provides the needed detailed analytics and metrics for effective scalable digital communications.

The communication professional, the Marketing professional, the PR professional, the new media journalist, the media professionals and the communicator of tomorrow, including the brand that is desirous of joining the winning team in a digital era must focus on analytical insights to make sense of the convergence of the media and this is the next big thing. Being able to measure the impact of media coverage, digital media campaign efforts and what they add to the bottom line is where digital is headed.

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