DigitalPR With Celestine Achi: Facebook unveils live-streaming, private responses to pages, Responsive Social Customer Service Brands To Get Facebook Badge

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Facebook unveils live-streaming, private responses to pages, Responsive Social Customer Service Brands To Get Facebook Badge

Tuesday, August 11, 2015

 
Facebook recently announced a pair of new features that should catch marketers’ attention.

The first will be of note to any page managers that are tasked with replying to comments on their brand page. Previously, any replies to user comments were public. Facebook is now offering the option to take the conversation out of a public forum and into a private message.

My first thought was that this feature is great, but if others come to the page and see that questions aren’t being answered, that could pose a problem. Facebook addressed that very issue. MarketingLand reports:

To encourage the platform’s use for customer service, Facebook has created a new way to signal that a company is responsive, a badge stating that a Page is “Very responsive to messages.” Pages will receive the badge if they respond to 90 percent of messages and have a median response time of less than five minutes. Responsiveness stats will be based on data from the last seven days and admins will be able to view their Pages stats in Insights.

The other feature Facebook unveiled takes direct aim at Meerkat and Periscope, live-streaming apps that sizzled at the beginning of this year with a huge uptick in adoption, and then fizzed to become of interest to only a handful of users.

Facebook is rolling out a live-streaming feature, but it will only be available to certain celebrities. The feature is called “Live,” and if you follow a celebrity, you’ll get a notification when that star goes live with their video.

Users can then comment on, like and share the streams within their Facebook news feeds.

What could go wrong?

Dwayne “The Rock” Johnson, Serena Williams, Michael Bublé and Martha Stewart are among the first celebs to try the service. As Facebook continues to boost video content, the feature, if successful, could be offered to brand managers in the future.

1 comment

  1. It’s very informative; Thanks for sharing with us good job keep it up
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