DigitalPR With Celestine Achi: HOW TO BUILD YOUR DIGITAL INFLUENCE

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HOW TO BUILD YOUR DIGITAL INFLUENCE

Tuesday, September 8, 2015



Digital influence has been widely defined as the ability to create an effect, change opinions and behaviors, and drive measurable outcomes online.

Digital disruption has brought about an end to mass advertising in one hand and played up the importance of consumer engagement on the other hand.

Techopedia explains Digital Influence as the result of three conceptual cornerstones.

Reach: How far information will travel across the social continuum. More popular topics will travel farther. Think of it as the size of the wave of a tsunami.

Relevance: Alignment to interests of the moment. Relevance is situation sensitive; what is relevant to someone after taking a vacation is quite different to what was relevant before booking that trip.

Resonance: The ripple effect of information. It determines how long a conversational thread will remain topical or how many people feel compelled to offer their opinion in the matter.

These three considerations must be in place to describe digital influence but that is not enough.True digital influence must contribute to some sort of change or effect.

Here are 7 steps to build your digital influence

1. CREATE A MEMORABLE PERSONALIZED DIGITAL BRAND

  • Brand yourself alongside your business to create a personalized digital experience.
  • Create a memorable brand "slogan" that represents what you stand for.
  • Share your story. Your story builds trust and your ideal clients want to know who you are. 

 
2. DELIBERATELY ATTRACT THE RIGHT CLIENTS

  • Who is your ideal client? Define that person!
  • Relentlessly research your ideal client to understand their deepest desires and pain points.
  • Craft digital content to help your ideal clients get
  • Smarter, solve a problem, or feel validated.

 
3. GO PRO WITH YOUR DIGITAL PLATFORM

  • Invest in a professionally designed website platform.
  • Use clear language that will connect and resonate with your ideal clients.
  • Keep your website clean, clear, and simple.
  • Upgrade your digital image with current professional and personal photos.
 
 
4. DEVELOP AND SHARE YOUR CORE CONTENT

  • Clarify your unique philosophy and build a digital "content curriculum" around it.
  • Publish your content to your blog consistently.
  • Connect your content with your digital network by incorporating personal stories, insights, and lessons.
  •  
 
5. BUILD A SMART NETWORK AND NETWORK SMARTER

  • Replicate your existing offline network by connecting online via social networks.
  • Build an organic, qualified email list by offering a high value "free" gift on your website.
  • Connect with those who are already in front of your ideal clients.
  • Build your network influence through generosity.
 
 
6. BE STRATEGIC WITH YOUR DIGITAL MARKETING

  • Practice Proximity; Be in the right place, at the right time, with the right message, in front of the right people.
  • Create a systematic approach with digital tools that allow you to stay consistently visible and valuable.
  • Go 1-to-1 and serve your network through your digital marketing activities

 
7. AMPLIFY YOUR DIGITAL INFLUENCE

  • Identify and develop marketing partnerships with professionals who can reach your ideal clients.
  • Strive to get interviewed or quoted by the media and sprinkle througout your digital presence.
  • Repurpose and syndicate your content to popular websites and content platforms.

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