DigitalPR With Celestine Achi: DIGITALPR & SOCIAL MEDIA COMMUNICATIONS MASTERCLASS SERIES 2015: All about Digital PR

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DIGITALPR & SOCIAL MEDIA COMMUNICATIONS MASTERCLASS SERIES 2015: All about Digital PR

Tuesday, October 20, 2015

Last week we launched the first ever DigitalPR & Social Media Communications Masterclass in Nigeria – the very first of its kind in content and delivery and the first in the series which was delivered in collaboration with Public Relations Consultants Association of Nigeria (PRCAN).



 
A cross section of delegates and some facilitators at the DigitalPR & Social Media Communication Masterclass

Over the course of three interesting days, the delegates were treated to lightning talks from over 7 speakers (including me!) on everything from Digital PR Strategy Development to the execution of critical campaigns on issues of reputation management, digital crisis communication, Content Syndication & Optimization for visibility to relevant digital PR tools and techniques for intelligence, Measurement, Evaluation & Crisis Communication.

 
We would like to thank our speakers Johnny Costello of Sendible, Yinka Olaito, Chuddy Oduenyi of Compact Communications, O.C. Vince of Vince Network and Muyiwa Akintunde of Leap Communications

Digital and Public Relations experts at the event agreed that the world is becoming increasingly digitalized and the audience has become ubiquitous and their expectations are evolving accordingly. On the old model, companies were solely focused on achieving a sale and that’s where customer interaction used to end. Retention, Perception and Advocacy were by-products rather than the aim.


Delegates honing their DigitalPR skills through Group Exercises

Today, digital Media has drastically changed the role of PR and it is no longer sufficient to rely on your ability to bang out a great press release. PR and Communication now goes beyond media relations and coverage; it has evolved to include so much more – from curated content to syndication, amplification and influence marketing that can make all the difference in winning the attention of the desired audience.


Delegates honing their DigitalPR skills through Group Exercises

To stay relevant in today’s digitally-focused world, Communication and PR professionals must make sure clients know they, too, are evolving with the times and are making an effort to leverage technology to reach and engage more audience, to gain the better voice share, positive sentiments and influence at rates never seen before.
There is no doubt about it, the organisations that sit by idly hoping that digital disruption will not come knocking will be in for a rude awakening. It is important to understand that most digital disruptions don’t happen suddenly: they take place over time.

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