DigitalPR With Celestine Achi: The New Social Content Platform – Medium Becoming the Default Place For Story Telling

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The New Social Content Platform – Medium Becoming the Default Place For Story Telling

Friday, January 29, 2016

In one of my social research, I came across a new platform - Medium which interestingly is becoming the default place for story telling on the internet. According to my findings, Medium is to be a place for people to share stories and ideas with one another. An online community where people can find an audience for their thoughts, and engage in meaningful dialogue with one another.

Medium seems to be awakening the curiosity of digital minds, like it did mine, and indeed content creators as it is fast becoming an ideas exchange social content platform, where content developers, curators, creative minds and about anyone with a compelling story to tell connects with the appropriate audience. 

For content creators and marketers in Nigeria, medium is a platform to watch closely as it has the potential of attracting the right kind of audience for thought leadership initiatives taking into consideration that medium has become a place where quality wins and creative thoughts and ideas become richer through the participation of the audience. 

In designing how Medium works, Ev Williams and his team had a few goals: help good stuff get the attention it deserves, no matter who the author is. Keep it simple; put words first. Enable meaningful feedback. Optimize for substance.

It’s said to be a place where Bono lays out a Marshall Plan for Africa and Melinda Gates responds. It’s where a gay Catholic discovers his voice, which leads to meeting the pope. Where members of the trans community talk about what they wished they could wear in public. It’s where former Amazon employees give Jeff Bezos feedback. It’s where best-selling author John Green discusses the absurd nature of press tours. And it’s where Michael Pollan lays out a food policy for the country, calling on Washington to respond.

Increasingly, people come to Medium to find the most diverse thinking on issues they care about. And they don’t just find it, they read it. And they don’t just read it, they respond, they share, they highlight the best parts. When you read on Medium, you’re reading and thinking with others — others who share your views, as well as those who don’t (which makes you smarter).

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