DigitalPR With Celestine Achi: Google removes ads from the right-hand side of search results page (SERP)

Responsive Ad Slot

Image and video hosting by TinyPic
Latest

Verses From Edith

Banking

Technology

Broadband

Sponsored

Google removes ads from the right-hand side of search results page (SERP)

Monday, February 22, 2016

Previously reported by The SEM Post with Google later confirming the move to the publication, Google will no longer be showing AdWords ads on the right hand side of its search results pages (SERP).

Usually Google’s ads are shown all over the page, ads will now only show at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.” 

This is a mixture of top, bottom, and right-hand positions, based on the specific query — but this change leaves the sidebar free for Google’s Product Listing Ads.

This roll-out will effect users worldwide in all languages and will bring the desktop experience closer to the mobile experience, although whether the amount of ads shown to mobile users will increase hasn’t been confirmed.



Implication for marketers and users alike?

- For regular users, the right-hand space will still be utilised for Product Listing Ads (PLAs) as well as Knowledge Graph Boxes, so you probably won’t notice much of a difference there. However the continual ‘pushing down’ of organic listings will certainly be an issue for many of us.

- For businesses this will mean the organic space is even more precious will therefore lead to an even bigger focus on SEO

- For Paid Search advertisers the change will certainly drive up average CPCs as the competition for the top slots increases. It’s gonna get ugly.

According to The Media Image (one of the first to break the story) the reason for this may well be because “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to more profitable in the long run.”

The “complete and permanent” roll-out will be finalised today.

No comments

Post a Comment

Don't Miss