DigitalPR With Celestine Achi: May 2016

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Discovery for Youths Conference 2016: Raising Champions (A Conference Organized For Youths Development)

Posted on Sunday, May 22, 2016 1 comment

Sunday, May 22, 2016


As part of her commitment to raising a new breed of dynamic young leaders in Nigeria, the “Discovery for youths” team in partnership with “Entertainment Konzult Limited” is holding a national conference tagged “Raising Champions" at 9:30a.m on May 30, 2016 at Aieda Hall, 29 College Road, by Haruna Bus Stop, Ogba, Lagos.

The National Youth Conference 2016 is a pedestal for empowerment specially organized for Nigerian youths. Like some of the organisation’s past events such as ‘Love factor’ and ‘Discovery for Youths: Live your dreams’ (which featured Samklef, Adebantu among others), this event will feature some notable speakers including the multiple award winning actress; Kehinde Bankole, Nathaniel Bassey and Dr Dokun Adedeji (The National Coordinator of CADAM - drug rehabilitation centre.

The conference is supported by Punch Newspaper, The Nation Newspaper, Vanguard Newspaper, SpurTV, kairoswebTV, AbaiTV, keduTV, Diamond MIND TV, Trendysturvblog, fabmimi, Daily Telegraph, The Cable amongst others.

“This event is organized largely to Connect, empower, inspire, re-awaken dead dreams and impart the “can do” spirit” said Willie Workman Oga, PR/Media Relations Executive for Discovery For Youths Conference 2016: Raising Champions.

For enquiries regarding the conference, call Mr. Willie Workman Oga on 08023088433. For more information about Discovery for Youths Organization, call 08023790044, 08099165000, and 08029774030.

Communication Service Tax Bill: No Thought for the Poor and Vulnerable By Festus Badewosi

Posted on Monday, May 16, 2016 2 comments

Monday, May 16, 2016




The National Assembly must be stopped before it increases the socio-economic burden Nigerians are currently experiencing.

By contemplating another tax regime through the introduction of the Communication Service Tax (CST) Bill, which will impose 9% service charge on the consumer of communication service, the National Assembly has demonstrated that it is anti-people. Tell me the true representative of the people who will conclude that the best way to reward the people for electing him or her is to impose additional hardship on the subscribers through their service providers in a communication industry that is already over-taxed?

By virtue of the proposed CST Bill, communication service users will pay the 9% service charge for voice calls, data usage, Pay TV, short message service (SMS) and multimedia service (MMS).

It is ironic that this is happening at a time the Nigerian government should be encouraging more access to communication services, particularly by the low-income earners. The impact of mobile penetration on economic growth is amazing. A recent World Bank research revealed that a 10% increase in mobile broadband penetration in low to middle income countries such as Nigeria leads to a 1.38% increase in GDP growth. This can only happen if investors and other stakeholders in the communication sector are encouraged to offer affordable services, and the subscribers themselves are not over-taxed as a result of their use of the services.

Rather than raise more hurdles on the communication highway, it behoves the National Assembly to seek ways of opening up opportunities for the unconnected to be connected. Only about 83 million people in Nigeria have access to mobile communication services, which is half the population. The key challenge to reaching the underserved citizenry is affordability.

The coalition of telecommunication groups, led by the Global System for Mobile Communication Association (GSMA), recently protested to the Federal Government about the proposed Bill. In the petition, which was copied to the leadership of the National Assembly, the group said: Further taxation on electronic communication services will hit lower income consumers the most, who are already struggling due to the adverse economic situation and increased price pressure and for whom affordable access to information communication technology is critical to their social and economic inclusion. Moreover, this will result in a double taxation for consumers who already pay Value Added Taxes (VAT) on telecommunications services.”

The National Assembly must discontinue further action on the CST Bill. It is anti-people! 

Badewosi is a consumer rights advocate resident in Lagos
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Join the masses and say #NoToCommServiceTax

The digital pressures weighing on telecoms By Jacques Bughin

Posted on Sunday, May 15, 2016 No comments

Sunday, May 15, 2016

 
 
Advances in communications devices and new business models are weakening the industry’s hold on consumers, a survey of executives suggests.

Digitization is profoundly changing the competitive boundaries of the telecom industry. Core voice and messaging businesses have continued to shrink, in part because of regulatory pressures, but also because social media has opened new communications channels beyond traditional voice service.

Today, companies face another wave of change, from new digital devices and more robust models for delivering telecom services—a point confirmed by a recent survey of 254 executives from companies representing more than a third of global revenues in telecom, media, and technology.1 We asked the respondents about three areas of industry disruption: new consumer touchpoints created by devices based on Internet of Things technologies, over-the-top (OTT) business models that disintermediate existing communications platforms and services, and the potential of these changes to commoditize the incumbents’ brand positions (exhibit).

Exhibit


Over the near term, respondents note a pair of challenges that will affect these companies’ ability to control consumer touchpoints. A range of technologies, including those embedded in watches, apparel, and glasses, are vying to occupy the interface with telecom customers. Fortified with communications capabilities, these devices create new forms of engagement with consumers—beyond the forces unleashed by smartphones—offering location-based innovations from health monitoring to new ways of targeting ads and promotions.2 Executives also foresee rising adoption levels for smart home technologies that measure energy usage, food consumption, the physical condition of appliances, and more, establishing new platforms for a range of services mediated by machines. Both sets of technologies open the door to new digital competitors that may take over the telecom players’ direct relationships with their customers.

In parallel, survey respondents noted the continued growth of OTT business models. Sitting “atop” broadband and mobile platforms, OTT applications and software divert customers to new brands at the expense of the telecom operators. These OTT brands, such as Netflix, already garner twice the loyalty of their typical telecom counterparts (as measured by net promoter scores). Significantly, OTT could undercut the incumbents’ profitable economics of bundling: single or multiple OTT apps bypass pay-TV packages and give consumers access to much longer tails of supply. (For more on the removal of supply distortions, see “The economic essentials of digital strategy.”)

For established companies, these developments suggest a potential for more commodified business models, with lower margins and rising customer churn. Ultimately, the borders of the core business space could shrink as digital competitors mass at the edges. That’s creating a new urgency for novel strategic directions. One possibility: entering the fray for digital offerings, beyond telecom, to capture fresh revenue streams from advertising, financial services, or providing networks to enable the Internet of Things.

A lot is up for grabs as the boundaries between telecom and information technology continue to blur. Our survey suggests that industry leaders are well attuned to the far-reaching implications of these shifts. How to counter—or, better yet, surpass—the attackers is a bigger challenge.

 
About the author(s)
Jacques Bughin is a director in McKinsey’s Brussels office and a director of the McKinsey Global Institute.

This article was originally published by McKinsey & Company, www.mckinsey.com. Copyright (c) 2016 All rights reserved. Reprinted by permission.

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