DigitalPR With Celestine Achi: March 2017

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PRCAN Workshop Focuses on Digital PR

Posted on Wednesday, March 22, 2017 No comments

Wednesday, March 22, 2017



The 13th edition of the Public Relations Masterclass series, organised by the Public Relations Consultants Association of Nigeria (PRCAN), is set to hold on Friday, March 24, 2017 at ADNA Hotel, GRA Ikeja, Lagos.

Among the resource persons is Celestine Achi, a digital PR strategist who is CEO of CIHAN Group, which recently launched the Nigerian DigitalPRWire service.

Also on board as faculty members are Monday Michaels Ashibogwu, CEO at The Republic Media Limited, and Martha Okpeke, Accounts Director at Mediacraft Associates, a frontline PR consultancy

The PRCAN capacity development initiative, known as the PRCAN Public Relations Masterclass, commenced in 2008 but began to run on a more regular basis in February 2011. Previous workshops had been on “PR Account Management,” “Crisis Management and Communication,” “Effective Writing in Public Relations”, and “Planning and Managing Strategic Public Relations Campaign,” among others.

In the coming months, the PRCAN Masterclass Series will treat various topics including “Public Relations and Public Affairs,” “Preparing the Agency Leadership”, and “Managing the Public Relations Agency.”

According to PRCAN President, John Ehiguese, the PRCAN Masterclass Series is the association’s own noble contribution to capacity growth in the communications sector.

PRCAN Public Relations Masterclass has now transformed into the foremost executive short-run manpower developmental programme in public relations and communication management.

PRCAN’s primary objective is to promote professional reputation management in Nigeria within the public and private sectors. It is also committed to maintaining professional standards and discipline among members and providing facilities/professional capacity for the public and private sectors to meet their PR consultancy needs.

The association is the consulting arm of the Nigerian Institute of Public Relations (NIPR) established by a bye-law. Membership is exclusively restricted to consulting firms whose key executives must be members of NIPR and registered to practice public relations in Nigeria. PRCAN is incorporated as a company registered by guarantee.

MainOne’s Nerds Unite Raises the Bar for Nigerian IT Professionals

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MainOne has continued to push the boundaries for IT professionals in Nigeria from its inception with a 7000km private submarine cable which changed the face of the Internet in West Africa, to the opening of a Tier III data center in 2015. The leadership the company provides in changing the technology landscape is providing the fuel for digital disruption in Nigeria. MainOne is building an arsenal of solutions to address the needs of business customers including Internet connectivity, private line connectivity, data center collocation services, Cloud computing and Managed security services and during the past year, the company turned its focus to the small business segment as well with its SME-in a-Box solution.

For the third year, MainOne has organized the Nerds Unite IT conference, Nigeria’s biggest customer event for networking and data center professionals. The 2017 edition witnessed a convergence of IT professionals in Lagos, from the United States of America, South Korea, Israel, South Africa and Kenya, to network and share ideas on the latest technology trends. The event also provided a platform for the company’s leading OEM partners such as Microsoft, Cisco and SAP to showcase their futuristic innovations and solutions.

Funke Opeke, Chief Executive Officer, MainOne Cable Company Nigeria Limited

The one-day program delivered a wealth of content on best practices in Connectivity, Cloud, Managed Security, and Small and Medium Enterprise solutions and also had leading experts from MainOne and its partners, including Microsoft, Cisco, Radware, Signal Alliance, SAP, Huawei, and Samsung facilitate sessions to further enlighten the audience on these latest developments.

Delivering the keynote address on the future of content in Africa, Michuki Mwangi, Regional Development Manager at the Internet Society (ISOC), emphasized the role of locally relevant content as the key to disruption and stimulating the demand for online services. Mwangi shared ISOC’s 80/20 vision for the internet in Africa, stressing that by 2020, 80% of the African Internet traffic must be locally accessible, while 20% is international traffic. According to him, this will significantly increase participation of local operators, improve local content, increase value for Africa, and expedite internet penetration on the continent.

Speaking during his presentation, Principal Group Manager at Microsoft, Roberto Di Bennedetto shared the company’s vision for a fully connected world enabled via Cloud Technology, describing it as a big shift from the traditional infrastructure-dependent IT approach. He demonstrated Microsoft’s Hololens and Internet of Things with different examples of how such technologies could be applied in a mobile-first cloud world, in industries as varied as healthcare, technology, Oil and Gas, among others.

Other highlights included the Executive panel session where leading technology executives from Nigeria discussed how their companies were adopting disruptive solutions to grow their business. Speaking on disruption for customer-facing businesses, Vice President at Konga, Adeyinka Aderombi said businesses need solutions to be optimized for mobile phones and highlighted his company’s use of Progressive Web Apps which has improved the performance of their web site across devices and enables customer’s access content on the Konga marketplace without incurring heavy data costs. According to him, mobile-first technologies are driven by cost-effective cloud and reliable connectivity, and these have enabled Konga’s work in app development and ePayment deployment in Nigeria.

Drawn from MainOne’s customer base, Nerds Unite participants were visibly excited to try out various product demos and engage the experts from MainOne and its partner companies on how they could apply these solutions to their business. For Aniedi Udobong, Managing Developer Ecosystem, Sub-Sahara Africa, Google, MainOne’s Nerds Unite has remained West Africa’s flagship IT conference given its rich and stimulating content. Michuki Mwangi, Regional Development Manager at the Internet Society (ISOC) also said he had been to a lot of IT events across the continent and observed that Nerds Unite was easily the biggest IT event he had seen, sponsored by a single company. He remarked that the Nigerian Internet ecosystem was proving stronger than most on the continent and he was impressed at MainOne’s ability to gather such momentum in only a few years of existence 

KariosWebTV Launches ‘SMEPR-Kit’ Solution for Small Businesses

Posted on Tuesday, March 14, 2017 No comments

Tuesday, March 14, 2017




Lagos, March 14, 2017: KairoswebTV (www.kairosweb.tv), the proprietary and sole Online-TV Network in Nigeria, today announced the launch of SMEPR-Kit’, an Online PR and Social Media Communication Platform focused on Small and medium businesses in Nigeria and West Africa at large.

SMEPR-Kit is a component of DigitalPR-Wire (www.digitalprwire.com), specifically designed for the delivery of online visibility and optimal web presence using Digitalprwire’s press release distribution solution, online monitoring, analytics, social media communication and press release writing services for start-ups and other businesses in need of publicity but lack the financial muscles to tackle such challenge.

Speaking on the new solution, Mr. Celestine Achi, founder and chief executive officer of Cihan Group, said that SMEPR-Kit was developed to cater for small businesses who lack the financial muscles to afford services of multinational PR agencies, yet in dire need of the services to educate and inform the public about their products and/or services.

He said that the solution rides on the backbone of DigitalPRWire which has become a toast of multinational corporations, PR Agencies and Government Agencies; hence “as a small business why burdened with issues of handling your own public relations or thinking about hiring a consultant, SMEPR-Kit is an affordable but effective PR-Wire to boost your business's recognition and engagement in within and Outside Nigeria”.

“There is a popular saying, ‘You might have a great story to tell, but getting the word out — and more importantly, getting the media interested — requires some real PR Know-How’. True! Behind nearly every news feature, event coverage, product/service launch, profile or review about any company is a great public relations strategy.

“As a start-up or small business, that you couldn't' afford the budget to keep a PR firm on retainer, doesn't mean you can't have a professional-level media outreach strategy,” Mr. Achi said. 

He urged start-ups and SMEs to take advantage of SMEPR-Kit comprehensive features for their businesses such as: 

News Distribution: Distribute your news locally and globally;

Traffic: Drive traffic to your website; 

Amebo: Monitor your mention and reputation online and measure your communication efforts; 

KairoswebTV: Broadcast your event live on KairoswebTV and over 40 associated online portal;

Social: Manage your social media marketing; 

Email: 2 months email marketing; 

Writing Services: Get your news noticed with a compelling press release written by our seasoned staff.


“Mind You: Not all Press Releases are suitable for online audience; we deliver it!” he said.

SMEPR-Kit is coming on the heels of DigitalPR-Wire launched barely two months ago. The web-based, hosted media intelligence solution was designed to distribute, socially amplify and get your press releases and news stories across 250+ online media outlets, influencers with a potential reach of 80million within 24hrs. Monitor all news story, media and influencer pick-ups and gives detailed visibility report with links to stories.

The media outlets include Yahoo news, CNET, Reuters, CNN, Tech Crunch, CNBC, Brandish, etc. DigitalPR-Wire was developed in cooperation with our award-winning providers of global media intelligence and content publishing partners which includes PRNewswire, Sendible, Votigo, Folcon and Agility. 

Tailored to meet the requirements of DigitalPR-Wire’s clients, DigitalPR-Wire incorporates elements of our partners’ technology and KairoswebTV proprietary social media communication solution.
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