DigitalPR With Celestine Achi: May 2017

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Tech on Wheels with CFA Debuts on Quest FM 93.1, Delta State.

Posted on Monday, May 29, 2017 No comments

Monday, May 29, 2017


In furtherance to deepen its effort in educating Nigerians on the impacts and the trends of technology, CFAtech.ng, a leading technology media platform has extended its tentacles to Delta State, as the popular broadcasting program "Tech on Wheels with CFA" airs on Quest FM 93.1, Monday 10.45AM and Fridays 2.30PM

The program, "Tech on Wheels with CFA" which airs in Rivers State, Anambra State, and Abia State capture the attention of over 10 million audiences, aims to informing and educating people on the proper and efficient use of available tech tools for business, leisure and other ethical and legitimate purposes.

Tech on Wheels with CFA also gives proper coverage to the massive innovations going on in the Nigerian tech ecosystem, as well as showcasing the best of technology/telecom products, devices, gadgets, tools, software and hardware solutions as well as other related products and services.

According Chukwuemeka Fred Agbata Jnr (CFA), Founder of CFAtech.ng, and Presenter of Tech on Wheels with CFA Radio Show, "the Radio program is in line with the CFAtech.ng team mission to extend to Enugu and its environs which includes Anambra, Benue and Kogi states through Quest FM.

He said the CFAtech.ng team is doing all it can to spread the technology 'gospel' across the nooks and cranny of Nigeria.

"Today, the team creates daily and weekly content for multiple platforms which include TV, Print, Online and Radio.

‎And we are passionate about ensuring that other parts of Nigeria outside Lagos benefit from our wealth of knowledge and this opens us to a minimum of 10 million listeners across the the following states Rivers and environs, Abuja and Environs, Abia and Environs as well as Anambra and Environs," he added.

Continuing: The challenge before any forward looking Nigerian is how to ensure that the younger generation who by the way are the leaders of tomorrow, are given the support required to make them productive citizens using technology as the foundation.

He said, countries like India, Philippines, Bangladesh have all proven that technology can indeed take millions of young people off the streets. In reality, it is the ultimate empowerment tool in today's world.

"The show is designed to unique and inspirational which resonates with the CFA style, its not an extremely techy show, "its the kind of show anyone geeks and non-geeks can tune in and still enjoy", he added.

In his words, Sammy Odins, COO at Quest FM expressed delight that "Tech on Wheels with CFA", a foremost technology show on radio is part of the station's bouquet of programs it contains.

He explained that the program completely falls in line with the station's vision to both entertain and educate her valuable listeners on the latest trends happening around the world.

" Most importantly, we are happy to have a committed personality such as CFA on board," Odins added.

About the Tech on "Wheels with CFA" Radio Show


Tech on Wheels with CFA (http://www.CFA.ng/radio) is 15 minutes Tech programme that airs every Wednesday by


11:00-11:15 on 100.9 Solid FM, Enugu

1:00-1:15pm on 88:5 ABS, Awka

6:30-6:45pm on 104.5 Love FM Abuja

7:30-7:45pm on 103.9 Love FM Umuahia

5:15-5.30pm on 97.7 Love FM, Port Harcourt.

MainOne advocates need for greater investments to drive data explosion in Africa

Posted on Friday, May 26, 2017 No comments

Friday, May 26, 2017

L-R: Funke Opeke, CEO, MainOne and panel Chair; Artur Mendes, CCO, Angola Cables; Uche Ofodile, Regional Head, Africa Express Wi-Fi, Facebook; Chris George, Strategic Initiatives, Google; Nic Rudnick, CEO, Liquid Telecoms and Chris Wood, CEO, WIOCC, during the MainOne-hosted Africa Session themed “Achieving A Connected Continent: Leading The Data Explosion Across Africa” at the 2017 International Telecoms Week, held in Chicago last week.

Experts at the International Telecoms Week conference in Chicago have highlighted the need to accelerate investment in Africa to facilitate the continent’s broadband data explosion.

Based on the theme “Achieving A Connected Continent: Leading The Data Explosion Across Africa”, the expertpanel session with participation from Google, Facebook, WIOCC, Liquid Telecom and Angola Cables discussed strategies for achieving improved broadband access across the continent. The session reviewed the state of broadband infrastructure and data traffic trajectories in different countries on the continent and made comparisons to other markets globally. This included areas in which investments had been made such as submarine cables, data centers, and access networks including 3G4G and FTTH networks as some of the elements that have accelerated the growth in data traffic on the continent. The consensus was that the data explosion will need to be driven by further investment in local networks to reach more end users rather than new submarine cables. The session revealed that while most African submarine cable systems had the capability to deliver 100 GBPS wavelengths, Africa has not utilized near enough capacity to saturate those systems. According to the panelists, for broadband to become more pervasive, there is need for continued investment and innovative business models to aid the rapid deployment of Access networks across the continent.

Facebook’s Regional Head, Africa for Express Wifi, UcheOfodile shared the company’s experiences working with carriers to jointly make infrastructure investments and highlighted its initiatives in Uganda, where it is working with Airtel to deploy fiber backhaul, but noted that demand and favorable regulatory environments informed their decisions to invest. The need to go beyond mobile infrastructure was also highlighted by the CEO of Liquid Telecom, Nic Rudnick, whose company just completed its acquisition of South African operator, Neotel for $429million. “As consumers in Africa start to use the internet for content, TV and on-demand services, mobile will have its limitations, not just in terms of technology, but also in price. We need to look at other technologies to achieve cost effectiveness”.

The panelists’ assessment of data center growth in Africa also indicated that uptake is not as rapid as experienced in other parts of the world and that most of the content consumed in Africa is hosted in Europe. Data center operators, MainOne and Liquid shared their experience that initial demand on the continent has been driven by Enterprises and financial institutions as against other geographies where OTT players are the biggest data center players. “We do not see any of these OTTs hosting their services from Africa. We are not seeing meaningful investments coming into Africa (from OTT players) and with the sizeable population of the continent, we need to see them play a larger role in the African ecosystem”, the panel concluded.

For the sixth year in a row, MainOne raised Africa’s profile as a target for broadband investment at the recently concluded global telecoms conference, International Telecoms Week in Chicago, USA, where it hosted an over-subscribed Africa Panel Session. The session which was a gathering of major international and African carriers, data center operators, mobile network operators and content distribution companies, provided a platform for players to share perspectives on the opportunities and challenges across the region with a global audience. The discussions also focused on infrastructure challenges as well as regulatory and economic constraints that impede faster proliferation of broadband access across the continent.

DigitalPR-Wire Emerges Official Media Partner for Nigeria Innovation Summit 2017

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(L-r): Reginald Osuji, project executive; Loveth Igbo, project executive; Tony Ajah, director, all from Nigeria Innovation Summit; Rosemary Agu, direct sales manager, DigitalPR-Wire; Olajide Ojeniyi, Western Regional Coordinator, Nigeria Innovation Summit and Samuel Salami, director, Operations, DigitalPR-Wire, during a press conference to announce preparations of the Summit, held in Lagos on Wednesday.

DigitalPR-Wire’s innovative approach to media and PR strategy has gained more attraction as the platform has been selected as the official media partner for Nigeria Innovation Summit (http://innovationsummit.ng/).

NIS is an an annual event that brings together stakeholders from different sectors of Nigeria's economy to share ideas, trends, and opportunities around technology, innovation and entrepreneurship development in Nigeria, and scheduled to hold from September 7-8, 2017 at Sheraton Hotel, Ikeja, Lagos, Nigeria.

DigitalPR-Wire (www.digitalprwire.com) was selected, according to Emerging Media, Conveners of the Summit, to help promote the Innovation Summit meant to educate Nigerians to apply innovation across all sectors to drive economic growth and sustainable development through emerging technologies, research & development, entrepreneurship, commercialization and investments as key drivers of an innovation ecosystem.

DigitalPRWire is an on-demand for Online PR, Social Communication, Influence Marketing and Online Broadcast platform, specifically designed for online press release distribution, news and mention monitoring, analytics and a full range of social media communication solutions.



“We are glad that two organizations that are leading the drive for Technology innovation in Nigeria and Africa are collaborating for the 2017 Nigeria Innovation Summit. We have seen your organisation's robust work and platform for digital innovation in Africa and are convinced of a great outcome working together. This Summit is about value creation and we see DigitalPR-Wire as positioned to deliver on this mandate, Mr. Kenneth Omeruo, MD/CEO, Emerging Media, while speaking on the need for such Summit at this time, “Nigeria has the potentials to be a global economic power if we embrace and invest heavily in technology and innovation. 

“Every sector in Nigeria's economy needs disruptive ideas driven by technology. Right now we are nowhere in the global innovation index and the world is moving at a very high speed. It is instructive to note that Tunisia ranked 45th and Morocco 50th as the only African countries mentioned in the 2017 Bloomberg Innovation Index, which scores economies using factors including research and development intensity and the concentration of high-tech companies. South Korea, Sweden, Germany, Switzerland, Finland are the top five countries in that index. I think there is so much to learn from these countries. We should be implementing policies and investments that will encourage technology, innovation and entrepreneurship in Nigeria. The Nigeria Innovation Summit 2017 is offering a platform to engage stakeholders across all sectors on the need for such.”

He further emphasized the urgent need for Nigeria to invest in innovation, research and technology development, in order to become an innovation-driven nation and hence, improve in the Global Innovation Index ranking, attract foreign investments and boost the economy and life of the people.

“Therefore, we are proud to announce CIHAN Group, operators of Digitalprwire as our official Media and PR Agency for this year’s Summit. We have seen their robust and disruptive work and platform for digital innovation in Africa and are convinced of a great outcome working together”, Mr. Omeruo said. 

The 2017 Summit under the theme ‘Transforming Nigeria’s Economy through Technology, Innovation and Entrepreneurship’, Mr. Omeruo said, provides opportunities for the 36 States, Ministries, Departments and Agencies of Government as well as Corporate bodies to showcase their agenda for digital transformation and innovation agenda. 

He described the Summit as a platform that creates awareness on the need for Open Innovation in Nigeria where the government, industries across all sectors, academia, entrepreneurs collaborate to solve the problems of economic growth in Nigeria.

On his part, Mr. Celestine Achi, founder of Cihan Group, the developers of DigitalPR-Wire, expressed delight with the choice made by Emerging Media Group towards DigitalPR-Wire propagating the Summit. 

“We understand the goals this Summit sets to achieve which are in line with our target in this market. As a country, we cannot stop innovation. It is natural for people to venture into new dimensions or/and approaches to doing things. So, we are happy to work with Emerging Media to achieving this aim,” he said. 

Also speaking, Mr. Tony Ajah, the Director of Nigeria Innovation Summit said that the 2-day Summit will feature Keynote Speeches, Panel Discussions, Exhibitions, Workshops, and the Nigeria Innovation Awards. The expected delegates for the Summit are Government Representatives, International Organisations, Investors, Business leaders, CEOs of Companies and Organisations, Innovators, Academics, Start-ups and Entrepreneurs. 

The Summit Sessions will cover sub-topics as: How to transform the challenging economy in Nigeria through Technology, Innovation and Entrepreneurship; How Nigeria can build a sustainable Innovation Ecosystem and become more Innovative; Exploring the Concept of Open Innovation; Innovation in Telecommunications, Infrastructure Development and the Mobile Ecosystem; Innovation in the Manufacturing Industry and Innovation through Emerging Technologies; Big Data, Data Centres, Cloud Computing, IoT, Wearable Technologies, Cyber-security, Robotics, Virtual Reality and Smart Cities.

Other areas are Innovation in Power and Renewable Energy; Innovation in Oil and Gas; Agriculture; Banking, Finance, Funding and Investment; e-Commerce Industry; Small Businesses, Start-ups, Entrepreneurship Community; the Academic Community; Public Health and the Health Industry and Innovation in Media, Public Relations, Social Good and the Entertainment Industry. 

Over 400 delegates are expected to attend this year’s Summit. And the Summit offers organizations a platform to connect with these top decision makers, cutting across all sectors of Nigeria's economy. 

The Nigeria Innovation Summit has also confirmed international participation from the following organizations: International Society for Professional Innovation Management (ISPIM) UK, Research Institute for Innovation and Sustainability (RIIS), South Africa, African Innovation Foundation and great support from Ideation International Inc., USA, and the Israel Start-up Network.

Delegates for this year’s Summit will learn from leading innovation ecosystems around the world and from innovation experts who will facilitate the sessions. The participating State Governments also have an opportunity to showcase and promote their innovation at the Summit. So, we urge them to visit http://innovationsummit.ng/ for more details.

# # #

Additional notes for Editors:

About Nigeria Innovation Summit: (http://innovationsummit.ng/)

The present economic challenges Nigeria is facing is one that calls for urgent attention. Nigeria is one of the few countries in the world that are rich in human and natural resources that would have made the country rank among leading economies around the world lack of vision and innovation has limited our possibilities as a country.

Looking at the 2016 Global Innovation Index that rates countries based on their investment in research and development, Infrastructure, ICTs, Political environment, regulatory effectiveness, knowledge and technology output, market sophistication etc. Nigeria is ranked 114 out of 128 countries. Under this study, Switzerland is rated the most innovative country in the world. Among African countries, the following countries are considered more innovative than Nigeria: Mauritius, South Africa, Kenya, Rwanda, Mozambique, Botswana, Namibia, Malawi, Uganda, Ghana, Senegal, Egypt, Cote d’ivoire, Ethiopia, Madagascar and Mali. This is largely to the fact that Nigeria does not invest in innovation, research and development.

As an organization we have decided to contribute in creating awareness on the need for Nigeria to really embrace and invest in innovation at different levels and across different sectors of the economy. Innovation will create more jobs, it will help attract investments into the country, and therefore increase our economic growth. Innovation is facilitated by the government in collaboration with the private sector and the academics, each playing their key role to build the ecosystem. It’s time for us to explore opportunities around emerging technologies and trends, Research and Development, Commercialization, Entrepreneurship and Investments as the key drivers of an innovation.

The Nigeria Innovation Summit has become the leading annual event in Nigeria that focuses on the need for the country, businesses, organisations, entrepreneurs in Nigeria to become more innovative and apply innovation to drive sustainable development as we work together to bridge the digital divide. 

This is an initiative led by Emerging Media and Advertising Services, New York and Emerging Media Nigeria. We partner with the world’s leading innovation providers from academia, government and industry to connect Nigerian businesses and innovators to global innovation ecosystems. 

The Nigeria Innovation Awards is another feature of the Summit, which recognize and promote companies, organisations, institutions, innovators that have embraced innovation across different sectors of Nigeria economy.

We are also going beyond just hosting this Summit, and are working with innovation ecosystems around the world to support Nigerian Innovators through our academy – The African Innovation Academy (http://africaninnovation.academy/) and the building of the Open Innovation Nigeria platform in collaboration with our partners which will encourage corporate, small business and start up innovation. We are open to collaborations with the government, corporate organizations, international organizations and the academic community to see that we change this narrative about Nigeria and also build a sustainable economy for the country through promoting and supporting innovation.

FG will work with Nigerian PR Consultants – Lai Mohammed

Posted on Sunday, May 14, 2017 No comments

Sunday, May 14, 2017

From left: Secretary General, Adetola Odusote; Publicity Secretary, Israel Jaiye Opayemi, President, John Ehiguese, all of the Public Relations Consultants Association of Nigeria (PRCAN); Minister of Information and Culture, Lai Mohammed; Vice President PRCAN, Muyiwa Akintunde; and immediate past President, PRCAN Chido Nwakanma, during a courtesy visit to the Minister in his Abuja office on Friday

The Minister of Information and Culture, Alhaji Lai Mohammed, has given assurances that the Federal Government and its agencies would work with Nigerian public relations consultants in the execution of its communication projects. 

Receiving a delegation of the Public Relations Consultants Association of Nigeria (PRCAN) on an advocacy visit to his office in Abuja, the Minister said that he understood the importance of Public Relations consultancy having been a Public Relations professional all his professional life. 

Mohammed said, “As for your request that government should involve your members in planning and executing PR campaigns, you are preaching to the converted. Discussions are ongoing on the need to patronise Nigerian PR consultants when planning government campaigns. So rest assured on that.” 

The Minister added that the Federal Government would not but do the right thing. “The foreign consultants got to where they are today because they were given opportunities. We will ensure that PRCAN agencies are given the first right of refusal on any campaign by Ministries, Department and Agencies.” 

The Minister also appealed to PRCAN member-firms’ sense of volunteerism at the moment as there were still some process hurdles to be crossed, just as he expressed the hope for a robust long-term relationship with PRCAN. He pleaded with the association to ensure the relationship between both parties did not end with the visit. 

Earlier, PRCAN President, John Ehiguese had expressed the readiness of its member-firms to assist the Federal Government of Nigeria with its numerous policy communication programmes and campaigns. 

Ehiguese explained that the primary objective of the visit was to seek how the PRCAN member-firms could contribute their quota to the success of the numerous policy communications programmes and campaigns of the Federal Government.
His words: “There is no doubt that our country is beset by several challenges. But I’m sure you will agree with me that a large chunk of these challenges can be effectively tackled if there is proper and effective communication. That reality alone underscores the importance and centrality of your cabinet portfolio as Honourable Minister of Information and Culture.” 

The PRCAN President assured the Minister that the association has opted to offer its hands of solidarity and support to the Minister in helping to craft and execute communications campaign to support government policies and programmes. 

He requested that that henceforth Nigerian PR firms should be seriously considered for communication assignments and be given the opportunity to make inputs at the conception stage of such programmes. 

Ehiguese explained that, “asides the patriotic imperative, we do indeed possess the relevant competences, both as individual consultancy firms and as a collective, to provide strategic communication support for government’s programmes. Many of our members are already working for global Fortune 500 companies and successfully executing their briefs. In addition some of our members belong to global PR networks, and therefore have direct access to the competences, resources and tools domiciled in such networks.” 

He further assured the Minister that it was the patriotic duty of PRCAN member-firms to make those resources available for the use and benefit of Nigeria, being our country. He however assured the Minister that even where the competences appear absent or in short supply, PRCAN member-firms would be willing to outsource or go into collaboration with external third
parties in order to deliver, saying, “at the end of the day, what is important is that Nigerian PR professionals should begin to take the lead in executing Nigerian projects.” 

“That is how we will grow, garner the necessary skills and experience, as well as create jobs for our people. I should like to mention that this is consistent with widely applauded, 'Buy Nigeria' posture of the current government,” Ehiguese added. 

The PRCAN President also appealed to the Minister to help convey the promise to other Ministries, Departments and Agencies of government so they could tap into the reservoir of professional help that are available in Nigeria to support their communication programmes. 

Also in the PRCAN delegation were the Vice President, Muyiwa Akintunde; Secretary General, Adetola Odusote; Publicity Secretary, Israel Jaiye Opayemi; and the immediate past President, Chido Nwakanma. 

PRCAN’s primary objective is to promote professional reputation management in Nigeria across both the public and private sectors. It is also committed to maintaining professional standards and discipline among members and providing facilities and professional capacity for the public and private sectors to meet their PR consultancy needs. 

PRCAN is the consulting arm of the Nigerian Institute of Public Relations (NIPR) established by the NIPR bye-law No. 3 of 1993. Membership is exclusively restricted to consulting firms whose key executives are members of NIPR and registered to practice public relations in Nigeria. 

Lagos State Government partners MainOne on free Wi-Fi

Posted on Saturday, May 13, 2017 No comments

Saturday, May 13, 2017

L-R: Mr. Ifeloju Alakija, Head, Regulatory Services, MainOne; Mr. Femi Odubiyi, Honourable Commissioner of Ministry of Science and Technology; Ms. Funmike Olayera, Sales Manager, MainOne and Mrs. Funmi Balogun, Permanent Secretary, Ministry of Science and Technology during the launch of free public Wi-Fi at  Alausa, Lagos State yesterday.

The Lagos State Government yesterday launched a free public Wi-Fi project at parks and gardens in Lagos in partnership with MainOne. The initiative which was kick-started at the popular Ndubisi Kanu Park, Alausa, Ikeja, is part of activities organized by the State Government to commemorate the 50th year anniversary of the creation of the State. 

Speaking during the occasion, the Executive Governor of Lagos State, Mr. Akinwunmi Ambode, who was represented by the state Commissioner for Science and Technology, Mr. Olufemi Odubiyi highlighted the importance of internet access as an enabler in modern society and the efforts of the administration in providing free Wi-Fi to make the state work for all and sundry. 

“Parks and Gardens are established to provide conducive environment for recreation and relaxation activities. As you relax and enjoy the recreational facilities in these parks, we are making it possible for you to access your mail, browse and search the internet on your tablets, smart phones and laptops via a reliable public Wi-Fi”, Ambode said, adding that the number of gardens and parks in the state has increased with the opening of the Badagry Recreation Park, recently.

A statement endorsed by the Chief Public Affairs Officer, Ministry of Science and Technology, Bolarinwa Yusuf, explained that the governor urged the people of the state to make judicious use of the newly launched portal known as “Citizens Gate”, a platform designed by the government to bridge the communication gap between the citizens and the government.

In her comments, MainOne’s Chief Executive Officer, Ms. Funke Opeke, represented by the Sales Manager, Public Sector, Funmike Olayera, lauded Lagos State’s commitment to evolving into a Smart City and stressed that ICT must remain at the center of the transformation of Lagos State. According to her, ICT would improve quality of life for indigenes with access to public and educational institutions, transportation systems, hospitals, and other community services across the State.

Ms. Opeke said the roll out of free public Wi-Fi in Lagos was made possible because of the investment the company has made in fiber-optic infrastructure in Lagos State and expressed the company’s commitment to continued investment in Lagos State and Nigeria.

DigitalPR-Wire Supports BEEC Digital PR Communications Congress & Exhibition ‎… IPRA, APRA Endorse Congress

Posted on Wednesday, May 10, 2017 No comments

Wednesday, May 10, 2017

Left to Right: Mike Okereke President BEEC Group; DR Mahama Braimah, BEEC Consultant, Ghana; Dr Rotimi Oladele, President, Nigerian Institute of Public Relations; Robyn De Villers, Chairman and C.E.O Burson Marsteller, Africa South Africa; Alhaji Lai Mohammed, Hon Minster of Information & Culture Nigeria and Claudine Moore, Award Winning Public Relations Consultant, USA.
BUSINESS Education Examinations Council (BEEC), globally recognized leader in human resource development & learning, has received DigitalPR-Wire support, a standard on-demand online PR and social media communication platform in Africa, for a three-day Digital Public Relations Congress for practitioners in the Communications space. 

The training taking place in Lagos from 5th-8th June, 2017 at the Gallery Hall, University of Lagos, Nigeria, has also been endorsed by the International Public Relations Association (IPRA) and the African Public Relations Association (APRA). 

‎Professor Umar Danbatta, e‎xecutive vice chairman, Nigerian, Communication Commission (NCC), has been invited as the Special Guest of Honour and to open the Digital Communications Congress, Telecom and ICT Exhibition, under the theme: “Maximizing the Power of Digital Communication and On-Line Public Relations in a Changing World”.

DR Isa Ali Ibrahim Pantami, Director General of National Information Technology Development Agency (NITDA) is also a special guest of Honour and will deliver keynote address; Francois Van Dyk, Senior International Digital Communication Consultant will also speak at the Congress on “Maximizing the Power of Digital Public Relations & Communication in a changing world”, while Celestine Achi, founder of Cihan Group will lead discussants on the presentation, “Maximizing the Power of Digital Public Relations & Communication in a changing world.” This gives us the opportunity to market our DigitalPR Wire platform at the congress. 



Mr. Mike Okereke, ‎president of the Council, said that Digital Communication is increasingly the driving force that is propelling the efficient management of the Public and Private sectors. 

With emphasizes on telecommunication and ICT, Mr. Okereke said that the sectors, are growing around the globe.

“For example in Nigeria, where the GSM service was rolled out 15years ago, the Nigerian Communications Commission (NCC\'s) statistics shows that connected telephones in Nigeria is now 216 million while active lines in the country is now over 149 million made up of GSM lines and CDMA fixed wireless service. During the period under review, 30,000 career jobs were created and the telecom sector has grown to US$38 Billion”, the BEEC President said, “Digital Communication occupies the centre stage in the effective running of the Public & Private sector. Hence, the need to update skills in digital communication & online Public Relations Strategy”.

He said that the Digital Communication and Telecommunication Exhibition will the highlight of the Congress and will be held at the Hall, Conference Centre, the University of Lagos, Lagos from 5 to 8 June, 2017 and endorsed by the African Public Relations Association and the International Public Relations Association.

The Congress is designed for Telecom Executives and Officials, Directors of Public Relations, Heads of Public Relations, Senior Public Relations Managers, Public Relation officials, Telecommunication Managers, Marketing Managers, Advertising Managers, ICT Managers and Media Managers in the Public and Private sectors.

The Congress, BEEC revealed, is specially designed to give essential knowledge and update participants on current trend in on-line Communication in a changing world; update participants in on-line Marketing Communication Strategy; leverage management best practice in ICT; leverage the optimization of the search engine and enhance skills in email Marketing & Communication Strategy and on-line.

The platform will also inundate practitioners/participants on Public Relations Strategy; Review viral Marketing Communication Strategy; Review types of on-line advertising; Understand the digital metrics; Review regulations and code of practice in Digital Communication; and Public Relations and Marketing Functions.

Specifically, it will highlight the place of Digital communication and on-line Public Relations in today’s business environment. 

On the exhibition aspect of the show, Mr. Okereke said, “The exhibition is designed to showcase the advances that have been made in the Telecom Industry and ICT in enhancing Digital Communication. It will promote the products and services offered by the Telecom and ICT companies.

Also speaking, Mr. Celestine Achi, founder of DigitalPR-Wire, described the forthcoming Congress and Exhibition as timely and will offer several opportunities for PR Practitioners to be inundated on the technological evolution in the industry especially in the online space. 

“BEEC Communications and Digital PR Congress and Exhibition is the place to be. We are happy about this partnership, because it creates the avenue for PR firms and practitioners to understand the dynamics of the industry and what the future holds.

'We are ready to unleash our DigitalPR-Wire to make this happen. This is not the time for PR firms to relax because clients are beginning to ask critical questions like how PR impact their Return-On-Investments (RoI). Any Firm not conversant with the techniques will soon run out of ideas,” Mr. Achi said.
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